This is an album I probably would have never picked up myself but it really grew on me. The first couple of tracks are engaging enough but the album really picks up with “Captain of Industry” where Brian Kelly proves he is a master of making repetition feel dynamic. That sonic thread continues right into track four, “Westerly Direction,” which chugs right along with the lo-fi folk punk pop sound but lets things get momentarily and unexpectedly (but pleasantly) off-kilter before an abrupt end. Jumping ahead, track eleven, “Wait It Out,” is one of my favorites with its uplifting yet apathetic message soaked in an upbeat garage sound. I’m looking forward to checking out more So Cow. –Nicole X (Jigsaw, jigsaw-records.com)