BRAND NAMES, $4, 5½” x 8½”, copied, 12 pgs.

Mar 10, 2023

Subtitled 11 Products You Didn’t Know Were Trademarked, this zine is exactly that—a list of products like Kleenex whose brand name has morphed over time into the generic name for all similar products. I’m surprised that people aren’t aware of these, as I thought it was pretty much basic knowledge, that sort of trivia that people drunkenly throw out at parties and people say “Wow!,” mainly because they are also drunk and not that they didn’t know. Still, it makes for a fun zine project and a vector for the author to be sassy about handkerchiefs and whatever. The art is fun. –Emma Alice Johnson (PO Box 8818, Albuquerque, NM 87198)

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