It was love at first listen for me with Brian Kelly’s So Cow. This four-song 7”, GMT, made me realize the extent of Mr. Kelly’s pop genius, or at least my willingness to make hyperbolic declarations in his favor. I’ve been a sucker for So Cow for a few years now, but this release is a bit different than some of the other output. The songs themselves are still jangly, punk-edged up pop, but the recording of these is of a lower fidelity than I have become accustomed to. But, you see, it’s that potential detraction that made me realize my appreciation for So Cow is on the level of that for Boyracer; even when the recording is shit, the intent is brilliant enough to shine through. I hope this guy doesn’t quit anytime soon.
–Vincent (Ride The Snake, ridethesnakerecords.com)