You must’ve heard the trash talk about cassette tapes and their mounting comeback. Detractors say that cassettes are a needless fad, retro for the sake of it, blah, blah, blah. To these naysayers, I offer exhibits A and B: my 1997 Honda Accord (Rhonda, if you’re nasty), and this self-titled demo by Pretty Pretty. This is a band that knows its demographic: cats who still have tape decks in their cars. Seriously, when was the last time you got a new cassette, slit the plastic wrap with a fingernail, and threw a fresh-smelling new tape directly into your car stereo? I’m guessing the last time for me was 1991, at the latest, before I started buying predominantly CDs. So, thanks to the band and their label for reminding me of being a teenager, both in terms of the cassette itself and the music on it: Pretty Pretty, a three-piece, bashes away with gleeful aplomb, stuffing hooks aplenty into their raw but inviting mostly gal-fronted garage pop bashers. The band doesn’t dwell too much on themselves, their gear, or their delivery. Instead, they bring home zee bacon without a care in the world save for the songs themselves, which has gotta be at least as retro—and as righteous—as a cassette, right?
–Michael T. Fournier (Let’s Pretend)