EMBROOKS, THE: Back In My Mind b/w The Time Was Wrong: 7"

Jun 10, 2008

This band’s Our New Day album was one of the top two or three records of 2000 A.D. and remains in the All-Millennium Top Ten (assuming you, like i, consider Y2K to be the first year of the new millennium, even though, owing to an accounting error, 1 B.C. proceeded directly to 1 A.D. without benefit of a year zero – thus technically rendering year 2000 the last year of the second millennium A.D., not the first year of the third); in marked contrast, their first album isn’t even worth listening to. This latest 45 is somewhere in between. The a-side pretty faithfully recreates whatever interval of sonic time (uh... “tyme?”) was in effect when UK freakbeat started to morph into psychedelia; the b-side, apart from a few discontemporaneous production flourishes, sounds like one of those almost-brutal, almost-ballads on The Who’s A Quick One and Sell Out albums. I don’t dislike it, but i don’t really hear a hit here, either – nor is the slashing, punky energy of Our New Day there to give a cursory lapdance to my eternally punk rock lap. New album, please. BEST SONG: “Back In My Mind” BEST SONG TITLE: i don’t like either. FANTASTIC AMAZING TRIVIA FACT: Back cover photo was taken at approximately 5:53 local time. Also, their bass player is actually Lucky the Leprechaun from Lucky Charms™ cereal.

 –norb (Butterfly)