I don’t want to call this “desert psych-rock” because that sounds like unlistenable festival trash made by bros who never take their sunglasses off. But Cherie Cherie is both pretty damn listenable—how’s that for compliment of the year—and pretty representative of what I wish desert psych-rock meant. Maybe shoegaze or buzzy alt-pop à la Jesus And Mary Chain is a better reference point. Whatever label you want to slap on it, this is a winner for those who like their pop dreamy but heavy. The vocals are breathy and powerful, and the pace never exceeds a pleasant, plodding sort of drone. The result is something simple, natural, and much less ironic than the retro artwork (bell-bottomed typography and a stylized headshot of Cher morphing into a prickly pear cactus) led me to expect.
–Indiana Laub (Gilgongo)